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The name "C2V" encapsulates our mission and serves as a driving force behind all our endeavors. It stands for Customer Centric Vision, and it symbolizes our unwavering dedications to putting customers first. Our journey began upon realizing the state of vendor relations in the safety industry, characterized by a lack of customer care, an overwhelming presence of consolidated industry players, and a scarcity of personal connections. In response, our primary objective emerged – to prioritize our customers and reintroduce a revitalizing personal touch to the vendor experience.
Moreover, the name "C2V" holds a profound personal significance. It signifies the reunion of Craft and Varma, who have previously worked together and now join forces once again. United by a shared passion for addressing the industry's absence of personal engagement, they have embarked on a second entrepreneurial venture to establish a business that truly understands and fulfills the need for authentic connections.
We live by the motto Real Simple Safety. Our goal is to make things as easy as possible for you, from supply chain management to prompt responses for urgent requests. This way, you can focus on what matters most - your clients. We're not just a supplier; we're a partner who genuinely cares about your success and safety. Get in touch today and see how we can make a difference for you.
Thomas has a long and successful career in the safety industry. He began as a banker, funding several companies that imported and distributed safety products. He then joined one of those companies as a manufacturer and importer of personal protective equipment (PPE). He proceeded to expand his horizons by working in marketing, operations, and later expanding into international sales and OEM development. In 2009, he moved to Houston, Texas where he served as VP of Sales and Marketing on the safety distribution side of the business. He now shares a vision with his partners to provide the vendor experience distributors and their clients deserve.
Himanshu started his career in the safety business overseeing product sourcing in the 80's with a prominent safety importer. In 1994, he founded Cordova Safety Products. After growing the business successfully from 1994 to 2015, Himanshu and his family sold Cordova Safety Products to a multinational listed company, and he served as a consultant till 2019. After a few years away from the safety industry, Himanshu concluded that his mission to build a customer centric safety business is not yet complete. He's excited to be involved with C2V.
Anita started her professional career as an analyst at AutoZone after earning a Master's in Computer Science from the University of Memphis. In 1995, she joined Cordova Safety Products, where she managed purchasing, warehouse operations, and office operations for the entire company. Anita left Cordova Safety in 2018 to manage public and private investments for the Varma Family Limited Partnership. Anita is happy to bring her 28 years of experience in the safety business to C2V.
To be the best partner possible, we are always ready to listen, learn and see things from your perspective
We embrace change and aggressively seek innovative ways to exceed our clients' expectations.
We collaborate with our clients and other stakeholders to create value.
We measure performance against customer-centric metrics and goals. We learn from our mistakes and celebrate our victories with internal and external clients.
We set high standards for quality, reliability and efficiency at every level of the organization